The Web offers a world of opportunity for individuals and companies, providing the means to present their organization, business, products and services on a global scale.
CREDIT CARD PROCESSING
Authorize.Net: Authorize.net is a commonly used internet payment gateway that manages credit card processing for payments and routing of transactions.
Paypal: PayPal a widely used international e-commerce payment gateway that allows payments and money transfers to be made through the Internet.
Payment Gateway: Payment gateways provide the infrastructure and security necessary to ensure fast, reliable and secure transmission of credit card transaction data over the internet. Authorize.net and Pay Pal are examples of internet payment gateways.
GRAPHIC DESIGN
Adobe Creative Suite: The Adobe Creative Suite is a widely used graphic design software pack used for illustration, photo manipulation, editing, pre-press and prepping, coding, editing video and much more. Graphics and art created in the Adobe Creative Suite may be used for web sites, print materials, video production, and more.
CorelDraw Graphics Suite: CorelDraw graphics suite is a popular graphic design software used to create vector illustrations, page layouts, drawings, web site designs edited photos.
Graphic Design: Graphic design is the art of combining text and pictures in electronic or print advertisements, magazines, or books. End products can include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece.
WEB HOSTING & DOMAINS
Dedicated server: A dedicated server refers to the rental and exclusive use of a computer that includes a Web server, related software, and connection to the Internet, housed in the Web hosting company's premises. A dedicated server is usually needed for a Web site (or set of related company sites) that may develop a considerable amount of traffic.
Domain: Domain names function on the Internet in a manner similar to a physical address in the physical world. Each part of the domain name provides specific information. These pieces of information enable web browsers to locate the web page. To register a domain is to reserve the name only and does not imply hosting. The organization that registers all domain names internationally is ICANN.
Domain Extensions: A domain extension is the suffix at the end of a web address, like .com or .net. For example, in the domain name www.treosite.com, “.com” is the domain extension.
Shared Web Hosting: Shared Web Hosting is the presence of multiple websites hosted on a single server. Multiple websites share the system resources of a single server, with each single website being allotted specific amounts of resources. Shared Web Hosting is the most common (and least expensive) hosting option.
Web Hosting: A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web. The web hosting, or server, is much like the space that you rent out for your business. It's merely the space itself. Without the hosting services, you won't have a place for your files to reside, so your domain would then become like a disconnected phone number in the phone directory, and your site files would have nowhere to stay.
Web Server: The primary function of a web server is to store, process and deliver web pages to clients. The communication between client and server takes place using the Hypertext Transfer Protocol (HTTP). Every website sits on a Web Server. This server is always connected to the internet. Every Web server that is connected to the Internet is given a unique address made up of a series of four numbers between 0 and 255 separated by periods. The two most common web servers are Internet Information Services (IIS) and Apache.
- IIS: an extensible (meaning developers can add to its capability) web server created by Microsoft for use with the Windows Server 2008 R2 family. IIS supports HTTP, HTTPS, FTP, FTPS, SMTP and .NET. Almost every version of IIS was released either alongside or with a version of Microsoft Windows
- Apache: Apache is generally recognized as the world's most popular Web server (HTTP server). Originally designed for Unix environments, the Apache web server provides features that include CGI, SSL, and virtual domains.
Linux: Linux is an operating system that is developed collaboratively, meaning no one company is solely responsible for its development or ongoing support. Companies participating in the Linux economy share research and development costs with their partners and competitors. The Linux operating system is utilized by Apache web servers and MySQL databases.
E-COMMERCE
Programming Languages: A programming language is an artificial language designed to communicate instructions to a computer. Programming languages can be used to create programs that control the behavior of a machine and/or to express algorithms. Two of the more common programming languages used today are ASP.net (used in the Windows operating system) and PHP (used in either Windows or Linux).
HTML5- WEB DESIGN
HTML: HTML or HyperText Markup Language is the standard markup language used to create web pages. HTML is written in the form of HTML elements consisting of tags enclosed in angle brackets. The purpose of a web browser is to read HTML documents and compose them into visible or audible web pages. The browser does not display the HTML tags, but uses the tags to interpret the content of the page.
HTML5: HTML5 is a markup language used for structuring and presenting content for the World Wide Web and a core technology of the Internet. It is the fifth revision of the HTML standard. Its core aims have been to improve the language with support for the latest multimedia while keeping it easily readable by humans and consistently understood by computers and devices (web browsers, parsers, etc.).
SEO
Content Management Systems (CMS): A content management system is a computer program that allows publishing, editing and modifying content as well as maintenance from a central interface. Such systems of content management provide procedures to manage workflow in a collaborative environment. CMSs are often used to run websites containing blogs, news, and shopping. Many corporate and marketing websites use CMS’s. Joomla, Drupal, Moodle, and Wordpress are examples of Content Management Systems.
Google Adwords: Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results.
Search Engine Optimization (“SEO”): Search Engine Optimization, or SEO, is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Basic search engine optimization (SEO) is fundamental. And essential. Search Engine Optimization increases the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
Organic listings: Also known as natural listings, organic listings are webpage listings that appear on a Search Engine Results Page solely because the search engine Algorithm deems them relevant to the Query.
Key Phrases: Key phrases are phrases or search terms that consist of multiple keywords, or a specific combination of keywords, that a user would enter into a search engine. In SEO (search engine optimization), optimizing your site for specific key phrases will yield a smaller number of more specific and relevant traffic.
Key Words: Keywords are the words that Internet users type into the search box of a search engine such as Google, Bing, or Yahoo to find websites that match the object of their search. Some keywords get hundreds of thousands of unique searches a day while others get very few.
Meta Tags: Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. In the context of SEO (Search Engine Optimization), when people refer to meta tags, they are usually referring to the meta description tag and the meta keywords tag. The meta description tag and the meta keywords tag are not seen by users. Instead, these tags’ main purpose is providing meta document data to user agents, such as search engines.
Alt text: Alt text is the alternative text used by text browsers and other web user agents that can't view images. Alt text can help insure that one’s web page is easily accessible, and it provides more places to add text in order to enhance SEO (Search Engine Optimization). Alt text often appears as a mouse passes over a button, link, or object on a web page.
